Press


Refinery29

“Founded in 2005, the brand has evolved from a small line of tees and skirts to what could be it’s best collection yet—and it’s sticking around. Designer Sonia Tay has created charming trapeze dresses, ruffly blouses, and cropped jackets perfect for fall.”

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Daily Candy NY

Snoozer Loser’s “Inflatable World” event was included in Daily Candy New York’s Weekend Guide.

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Daily Candy Philadelphia

“The New York-based line of separates by Sonia Tay is such a no-brainer, even your insomnia-addled brain can handle it. And the clothes are cute enough to perk up even the sleepiest day.”

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Gen Art

“Tay’s attention to detail and whimsical designs make for the perfect summer frocks, plus, upon request, she will tailor each design to custom fit you.”

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The Coveted

“Handmade, one of a kind separates are often hand screen printed with whimsical patterns, this season’s new Egyptian scarabs, unicorns… and I do believe I saw a monkey in there too. (❤ monkeys!) The cuts and casual nature of the collections make it easy to be stylish even on those days when you’d rather be snoozing.”

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Stylelist

“We love the indie clothing label Snoozer Loser. Designer Sonia creates pieces that are young, fresh and modern and offers them at totally affordable prices.”

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The Phoenix

Keara, owner of OAK wears The Maurisa.

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No Good For Me

“… lovely, graceful clothes spiked with keen colors and playful prints. Snoozer Loser are up to more than Etsy, though—they often participate in art events and installations, generally spreading the gospel of joyful creativity everywhere they go, and their clothes are stocked at various boutiques including Oak in Boston and even a place or two in Japan. Hotness gets around, right?”

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Allure

“With final terms around the corner, I’m not getting much sleep and I don’t have the time to choose original outfits, therefore I keep wearing the same ensemble: skinny jeans with babydoll tops, blazers and flats. Finding bright and cheerful tops is key for me right now as I don’t want to look boring and ordinary. But that’s not a problem since I discovered the NY based brand Snoozer loser. “

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Oh Joy

“Holly of Decor8 just sent me this link to the super cute Etsy shop of Snoozer Loser. Each garment is one-of-a-kind with many of the fabrics hand screenprinted. Gorgeous! {Thanks Holly!}”

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Modish

“The words oooooh, ahhhh, wowwww somehow escape my mouth as drool starts to pool beneath my bottom lip.  The thoughts ooh I want, ooh I NEED shortly follow.  That’s right, I’ve found the new Snoozer Loser fall line and I am head over heels in love with it.”

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Levy MTV Europe Video “On the Dancefloor”

Levy “On the Dancefloor” Video
The Louise and Cropped Patch Denim

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Teen Hollywood

Contestants entered Teen Hollywood’s contest to win a t-shirt from Snoozer’s “Big Bird Crash and Burn” line.

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